Economic Development & Marketing Committee (Ad Hoc) - 2026-03-09
Meeting Intelligence Preview
Meeting Summary
The Economic Development & Marketing Committee reviewed the successful Celebrate Santa Clara stadium event held February 28 at Levi's Stadium, which drew thousands of residents for a community field day with youth sports, DJ performances, and family activities. The committee approved moving forward with commissioning two athlete murals by artist John Cerny featuring Brandy Chastain near Levi's Stadium and Jalen Williams at 900 Lafayette Street. The next major event is STEM Zone on April 19 at the Santa Clara Convention Center, expected to draw over 10,000 attendees, followed by night markets in May, June, and July in downtown Santa Clara.
Key Decisions (2)
Art Activation Murals - Brandy Chastain and Jalen Williams
Committee approved commissioning two large-scale murals by artist John Cerny depicting athletes Brandy Chastain (to be located near Levi's Stadium/Convention Center) and Jalen Williams (to be located at 900 Lafayette Street). Both athletes have Santa Clara ties - Chastain played at Santa Clara University and Williams played basketball at Santa Clara University. The murals will include QR codes linking to athlete information.
Consent Calendar - Minutes Approval
Approved minutes from February 19 meeting.
Market Signals (3)
Sentiment
Multiple residents reported the Levi's Stadium community event was their first time inside the stadium, indicating strong pent-up demand for community access to major venues.
Infrastructure
City is investing in community engagement infrastructure with $1 million authorized from Stadium Authority funds for the Mission Meets the Moment campaign events.
Commercial Demand
Night markets planned for May, June, and July in downtown Santa Clara present opportunities for local business participation and vendor engagement.